Every job, date, raise, and deal in life is a sale - learn to sell or spend life being sold.
Jobs, raises, dates, even your health are commissions you earn by persuading others - and yourself. Refuse to sell, and you spend your life being sold.
Be so convinced your product is the best option that you become unreasonable about it. Buyers feel conviction - and they feel doubt even faster.
Amateurs dabble and guess. Professionals burn the ships and record every call and objection until patterns appear - and prediction, not hope, is what closes.
Buyers gladly trade money for something they love and trust to solve their problem. When a sale dies, the salesperson stopped it - not the customer, and not the price.
Selling is 80 percent people and 20 percent product. Know the person first - what they want, fear, and care about - and product knowledge finally starts to pay.
Cardone calls this the most important - and most commonly violated - rule in all of selling. Agreement keeps the door open; arguing makes buyers dig in.
The rest of this summary — and the one thing to do this week — is in the PDF.
Download the free PDFSelling, Cardone argues, is a prerequisite for life - as vital as food, water, and oxygen. Every exchange of ideas is a sale: the employee selling a boss on a raise, the parent selling a child on vegetables, the doctor whose patients only heal if he can sell them on following his instructions. Salespeople make the world go round, because nothing moves - no product, no company, no economy - until somebody sells something. Your ability to persuade, negotiate, and convince will decide how well you do in every area of life, whether or not 'sales' is your job title.
Before technique comes commitment. Most salespeople are amateurs: uncommitted and guessing. The greats decide to go all in, take massive amounts of action, and turn themselves into students - recording calls, logging every objection in a notebook, studying the patterns until they can predict what a buyer will say before he says it. Prediction is the professional's edge. And success itself is treated as a duty, obligation, and responsibility: never an option, never luck, and never someone else's fault.
