Trump lays out his rules for deals, people, and money - the playbook behind his real estate empire.
The final rule of his business school: in some ways it is easier to buy a skyscraper than a bad house - either way you need financing, so aim at the prize worth winning.
Business Rule #1, from the introduction. Build a name on real quality, then toot your own horn - nobody else will announce your accomplishments for you.
Good people and good management make each other. Creative people with inner drive rarely need motivating, so pick for energy and character, then trust your key people.
At his peak in the late 1980s Trump stopped paying attention, then the market crashed and he owed $9.2 billion. He survived, and says he now works as hard as he did starting out.
Builder William Levitt sold his company, retired to the Riviera for twenty years, came back - and went bankrupt. His last words to Trump: 'I lost my momentum.'
The rest of this summary — and the one thing to do this week — is in the PDF.
Download the free PDFDonald Trump wrote this book in 2004, right as his TV show The Apprentice made him famous all over again. It is not one long story. It is 53 short chapters - blunt little commandments from his business life - and it opens with his mother's advice: 'Trust in God and be true to yourself.' The big idea runs through all of it: wealth starts with how you think - think big, move fast, and never let up.
Part I, The Donald J. Trump School of Business and Management, shows how he runs his company: be a general, hire only the best, and keep the big picture in mind. Its hardest lesson is his own crash - after losing focus at the top in the late 1980s, he owed $9.2 billion and nearly lost everything. Part II, Your Personal Apprenticeship, gives career advice to people who work for others: be tenacious, brand yourself, dress for your culture, time your raise request, and stay optimistic while preparing for the worst.