You are bad at guessing what will make you happy. Gilbert shows the tricks your mind plays on the future.
Gilbert calls this prospection: our brains constantly predict what comes next, and we steer our whole lives by those forecasts. But our predictions of how we will feel are systematically wrong.
Like memory and perception, imagination fills in gaps with plausible material and leaves out whole parts of an event, without telling you it did either. What feels like a clear preview is really a sketch.
Fans predicting their feelings after the big game forgot there would still be homework, meals, and ordinary days around it. Gilbert calls this focalism: one vivid detail fills the whole frame.
Gilbert calls this presentism. Shop hungry and you overbuy; snack first and you swear you will never want chips again. Imagination cannot shake off the present, so tomorrow gets painted in today's emotions.
Gilbert and his collaborator Tim Wilson call this the impact bias: we overestimate both the intensity and the duration of our emotional reactions, partly because we fail to account for our own defenses.
The rest of this summary — and the one thing to do this week — is in the PDF.
Download the free PDFHarvard psychologist Daniel Gilbert starts from a strange fact: the human brain is the only brain that thinks about the future. We constantly predict what happens next and steer our lives by imagining how tomorrow will feel. The problem, Gilbert argues, is that these forecasts - psychologists call the study of them affective forecasting - are reliably, predictably wrong. We keep steering toward futures that do not make us happy, a failure he calls miswanting.
The first reason is that imagination, our only previewing tool, is a flawed simulation. It fills in details that were never there and leaves out details that matter (Gilbert's example: picturing the big game, we forget the homework and ordinary hours around it - a distortion he calls focalism). It also commits presentism: we pre-feel the future using whatever we feel right now, so we shop hungry, propose on shore leave, and swear off food we have just eaten. And because the brain registers change rather than absolutes, our predictions rest on comparisons with the wrong reference points.